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Musings on employment & Business

Personal Branding -- Your Compelling Value Story

2/14/2017

3 Comments

 
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​Now that you've done all the hard work in creating a solid and well thought out understanding of yourself and what you offer (aka, your foundation) it's time to build out your story and show off. That's what  Your Compelling Value Story is all about.

Consider the words:  Your.  Compelling.  Value.  Story.  First, there is  Your. This is about you. Ensure that you create a story that engages me. You want me to walk away feeling like I know you. I'm curious. Satisfy that curiosity. Then, there is Compelling and Value. This is not a time for modesty. You've worked hard to define yourself and what you do well and in which environments you thrive. Make sure you communicate a strong, engaging message that shows how you solve my problem. Never make me guess or assume. I'm here to be impressed. Last but definitely not least, there is Story. This is where all the foundation work comes together. You are telling a story about you and what you offer. In the end, that's why I'm spending the time researching you. The Career Transition workshop will provide you a guide in how to create your story. 

It's an all day workshop on Thursday, February 23. 2017. PNJ subscribers are entitled to a 15% discount. Just use PNJ_15 as a coupon code to get the discount. And as always, there is a 100% refund policy if you are not satisfied with the workshop. That's how confident we are in it. Check out the workshop and if you have further questions, let Tim or I know.

Len

Bonus Offer:
Every registered participant for our workshop will receive a copy of the newly published career book (Re)Boot Your Career, authored by Tim Ragan and Paul Gibbons. It is a step-by-step process that guides the reader through everything they need to do to figure things out, communicate confidently, and land meaningful opportunities. It is equally applicable to the aging baby-boomer seeking late-career purpose and to the up-and-coming millennial searching for some career traction in our 21st century working world. Take a minute to check out the book and the early reviews.


(Photo by Iskandar Shah/Flikr)
3 Comments

Career in Transition Feb 23: Building a Foundation

2/5/2017

2 Comments

 
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​In the last post I introduced our upcoming Career Transition workshop. It's a workshop that Tim Ragan of Career Constructors and I deliver several times a year.  Today, I wanted to talk about the first step - The Inside Job - building your strong foundation.

We all know the cliche of not being able to build anything without a strong foundation. It is equally true for careers. I have worked with many people on developing a powerful Linkedin profile and in almost ALL cases, everyone struggles and often fails in succinctly and powerfully describing themselves and what they offer - that's your career foundation.

The Inside Job - building your strong foundation  is all about creating a personal assessment designed for the business world, giving you an understanding of what drives you as well as the work environments and teams that are the best fit for you. And therein lies the problem. How do you create an accurate self-assessment? The Career Transition workshop introduces you to a business-centric self-assessment which allows you to characterize yourself in a way that an employer or business partner understands. The concepts are simple, easily understood and will immediately resonate with you. In building a strong business-centric foundation, you have a significant advantage over everyone else. Now that's a real career foundation.

The workshop is on Thursday, February 23rd, 2017. It's a full day workshop and you should come prepared to work hard, be challenged and to be pleasantly surprised at what you can achieve. As a PNJ subscriber, you're entitled at an additional 15% discount on top of the early bird price. Just use PNJ_15 as the coupon code.

Check out the workshop and if you have further questions, let Tim or I know.
2 Comments

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    Write something about yourself. No need to be fancy, just an overview.

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